Legend has it that the “Sunrise Sunburn Sunset Repeat“ Tahoe XL Cooler Tote Bag earned its reputation on a busy beach amid multiple distractions. No one noticed the unassuming picnic bag at first - after all, the Tahoe is designed to look like a simple, large polyester beach bag with extra-long shoulder straps for comfortable carrying. Sure, the 23" x 8.25" x 17" dimensions with a bottom base of 17.75" long were gaudy numbers, but who has time to measure that stuff at the beach. Then the family that brought it began removing its contents. Within minutes, the frisbees stopped flying and the crowd began to stare in astonishment at big sandwiches, a variety of condiments and can after chilled can of soda - all from the fully-insulated, heat-sealed and water resistant interior of the Tahoe. From that moment, it's been a well-known secret that the Tahoe is more than just a beach bag or picnic bag - it's a cooler bag with enough space for up to 48 cans! According to some hot gossip, the Tahoe recently showed up at a supermarket... and the legend continues.